Our opinions, information and musings
Negative keywords neglect We took on the management of a new AdWords account a few months ago. This Company were not new to AdWords, in fact they had been running…
SWOT Digital would like to congratulate our client Intelligo Software who has just been nominated for Payroll Software Supplier of the Year and In-Country Payroll Team of the Year. Intelligo,…
I am a personal fan of the account structure in a Google Adwords account. I like the hierarchy that exists and the flexibility it provides. Over the years this has…
For a long time now Google has shown a preference to mobile devices over desktop and in November that became even more clear when Google announced plans to introduce “mobile-first”…
If you run an e-commerce business and sell online through your website in Ireland something exciting happened in the build up to Christmas. That is Google shopping was finally rolled out to Irish Google…
2016 has seen some pretty seismic changes in the Google AdWords Advertising. The one that might prove to be the most significant has happened in the last couple of weeks, that…
According to the Irish Times, 63% of Irish small and medium size enterprises now have an online presence. This is the first step for business acquiring customers online. However, what…
The Irish Charity sector is a crowded space. There are some 18,539 non-profit organisations in Ireland, of which 8,194 are recognised by the Revenue Commissioners for tax relief and 12,500…
This year, has arguably seen the largest amount of changes in Google AdWords since the advertising platform was rolled out nearly 16 years ago. Depending on how you look at…
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